The Tennessee Titans launched an annual campaign, 615 Day, to support local businesses and foster community engagement. As part of this initiative, they sought to create a cohesive brand identity for the event, including logos, pop-up shop designs, giveaways, and event materials. In collaboration with the Titans' team, I developed a logo and overall aesthetic that celebrates Nashville's unique character and culture. My approach was centered around showcasing the city's rich history and diversity. By combining the city skyline and stadium, we crafted a modern and eye-catching design that resonated with both longtime residents and newcomers. Through careful consideration and intentional design choices, we aimed to ensure that all aspects of the campaign felt accessible, inviting, and representative of the community it serves.

Tennessee Titans Creative team: Surf Melendez, Lauren Lott
Photography: Tennessee Titans